“Give me a place to stand, and a lever long enough, and I will move the world.” —Archimedes

Like you, we know the right food choices can improve our health and protect animal welfare. Our goal is to be your lever, and help you move the world toward eating better.

We do smart work to promote plant-based foods and clean meat, and to advance farm animal welfare. We help companies and institutions create value by promoting good food choices and educating consumers. And we connect you with opportunities to do the same.

Want to chat? Email our Executive Director any time at hi@lever.hk.

Let us help you move the world toward eating better.

The Team

Brian

Brian is a director of the Lever Foundation. He is a veteran volunteer and donor to farm animal protection causes, and is Lead Systems Engineer at the NASA Goddard Space Flight Center.

Brian

Brian is a director of the Lever Foundation. He is a veteran volunteer and donor to farm animal protection causes, and is Lead Systems Engineer at the NASA Goddard Space Flight Center.

Brian

Brian is a director of the Lever Foundation. He is a veteran volunteer and donor to farm animal protection causes, and is Lead Systems Engineer at the NASA Goddard Space Flight Center.

Brian

Brian is a director of the Lever Foundation. He is a veteran volunteer and donor to farm animal protection causes, and is Lead Systems Engineer at the NASA Goddard Space Flight Center.

Brian

Brian is a director of the Lever Foundation. He is a veteran volunteer and donor to farm animal protection causes, and is Lead Systems Engineer at the NASA Goddard Space Flight Center.

Brian

Brian is a director of the Lever Foundation. He is a veteran volunteer and donor to farm animal protection causes, and is Lead Systems Engineer at the NASA Goddard Space Flight Center.

Brian

Brian is a director of the Lever Foundation. He is a veteran volunteer and donor to farm animal protection causes, and is Lead Systems Engineer at the NASA Goddard Space Flight Center.

How We Think

Lever doesn’t work the way most organizations do. Here’s how we think:

It’s About Impact, Not Us
We define success not by how large we grow, but by how successful we are at increasing plant-based eating and promoting farm animal welfare.
We Only Do The 20%
Even at the best charities, 80% of the good done often comes from just 20% of programs. We only carry out and support those top programs.
We Do New Things
We always try to find better ways to help animals—through developing new programs, but also new companies, non-profits, and financial instruments.
We Are Global
A cow in another country matters just as much as a cow in our country. We do work and hire staff wherever it is most cost-effective.
Culture Is Key
We will only be as good as our internal culture. We hire for and strive to be utilitarian, candid, kind, psychologically healthy, hard-working, and intellectually rigorous.
We Keep It Personal
We’re here to be your lever, so we value one on one communication and will always be transparent. Call, text or email our executive director any time.